Project Blog Post: compare two polaroids

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advertisement 2

The two advertisements which are compared in the following paragraph basically show the same structure: a picture with a text beneath it. The most apparent difference is the fact that the first one is in black-and-white and the second one is coloured. Although a Polaroid Land Camera can be seen in both pictures they do not present the same model.  While the one in the black-and-white ad is clearly an older version because of its unwieldy size, the other one is much more compact. Besides, the older camera prints the photos on top, whereas the newer version prints them at the bottom. Furthermore, the settings of the two pictures are completely different. The first  one shows a man wearing a hat and a suit looking fascinated at the old polaroid camera which is displayed in a shop window.  In the background, a lot of other people are walking down the street. In contrast, the second ad only shows the polaroid camera from the front on a plain white background which represents the idea that less is more to draw the attention of the potential customer only on the camera.  Apart from these visual differences, also the texts beneath both pictures extol the Polaroid Land Camera in  a completely different way. The text of the older ad is instructional as it uses a lot of imperatives to encourage the reader to go and get the camera which the title already indicates. Further, the text appeals more to men than to women as the ad was published in 1956, a  time where men earned money as head of the family and were in control of the spendings. The second text addresses a problem of modern society: the loss of privacy. Therefore, it praises the polaroid camera as being the only trustworthy way of keeping your pictures safe. Generally, it can be said that both ads have very little similarities as they have been created and published in different periods.

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peer feedback:

1.) The group members that reviewed our text said that a couple of our sentences were too long.

2.) Further, they criticised that our text contained too many linking words.

3.) They said that we should refer directly to the NSA-scandal which we think is not necessary as we think that the ad does not explicitly refer to that particular case. For us, it refers to the problem of the loss of privacy in general.

4.) They also did not like the structure of our text but they liked our content. However, we decided to stick to our original structure because we think in terms of logos our text is fine.

 Final Version:

The two advertisements which are compared in the following paragraph basically show the same structure: a picture with a text beneath it. The most apparent difference is the fact that the first one is in black-and-white and the second one is coloured. Although a Polaroid Land Camera can be seen in both pictures they do not present the same model.  The one in the black-and-white ad is an older version and is of an unwieldy size. The other camera is a more recent model and is much more compact due to its smaller size. Besides, the older camera prints the photos on top, whereas the newer version prints them at the bottom. The settings of the two pictures are completely different. The first  one shows a man wearing a hat and a suit looking fascinated at the old polaroid camera which is displayed in a shop window.  In the background, several people are walking down the street. The second ad shows the polaroid camera from the front on a plain white background. This represents the idea that less is more and draws the attention of the potential customer only on the camera.  Apart from these visual differences, the texts beneath both pictures extol the Polaroid Land Camera in  a completely different way. The text of the older ad is instructional as it uses a lot of imperatives to encourage the reader to go and get the camera which the title already indicates. Further, the text appeals more to men than to women as the ad was published in 1956, a  time where men were seen as head of the family and in control of the spendings. The second text addresses a problem of modern society: the loss of privacy. It praises the polaroid camera as being the only trustworthy way of keeping your pictures safe. Generally, it can be said that both ads have very little similarities as they have been created and published in different periods.
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